This Privacy Policy explains how datakyte SIA ("datakyte", "we", "our", or "us") collects, uses, and protects personal data when you use our websites, applications, and services.
This policy applies to:
- Visitors to our websites
- Users of the datakyte platform
- Tour and travel operators using datakyte services
- Creators and distribution partners sharing KLNK booking links
- Travellers who access or book travel products via KLNK links
datakyte is committed to protecting your personal data and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Who We Are
datakyte is a technology platform that enables travel operators to distribute bookable travel inventory through secure booking links known as KLNKs.
Company: datakyte SIA
Registered address: Lastādijas Street 12 k-3, Riga, LV-1050
Email: privacy@datakyte.com
datakyte acts as a technology provider connecting travel operators, creators, and travellers. Operators remain responsible for delivering travel services and processing payments.
2. Personal Data We Collect
Information you provide directly
- Name
- Email address
- Account login details
- Company name and business information
- Payment account details (for operators or creators)
- Communication messages sent to our support team
Booking and travel information
If you access a booking via a KLNK or interact with travel content through our platform, we may collect:
- Tour or product selected
- Booking reference data
- Travel dates
- Destination information
- Booking metadata required to complete a reservation
In many cases, booking data is transmitted directly to the operator's reservation system.
Automatically collected information
When you visit our websites or use the platform we may collect:
- IP address
- Browser type
- Device information
- Operating system
- Pages viewed
- Referring URLs
- Session activity
This information helps us maintain platform security and improve our services.
Cookies and tracking technologies
We may use cookies and similar technologies for site functionality, performance monitoring, analytics, and security.
More information is available in our Cookie Policy.
3. How We Use Personal Data
Platform operation
To provide and maintain the datakyte platform including:
- user account management
- KLNK generation and distribution
- booking infrastructure
- system monitoring and security
Booking processing
When a traveller interacts with a KLNK booking link we may process data necessary to:
- display travel inventory
- connect with the operator's reservation system
- complete a booking transaction
In most cases the travel operator is responsible for the booking fulfilment and payment processing.
Communication
- respond to enquiries
- provide service updates
- send operational notices
- support onboarding and integrations
Platform improvement
- improve platform performance
- detect technical issues
- enhance user experience
- prevent fraud or abuse
4. Legal Basis for Processing
Under GDPR, we rely on the following legal bases:
- Contractual necessity – to provide our services
- Legitimate interest – to operate and improve the platform
- Legal obligations – where required by law
- Consent – where applicable (e.g., cookies or marketing)
5. Data Sharing
We may share personal data with trusted third parties where necessary to operate the platform.
Technology providers
- cloud hosting providers
- authentication services
- analytics providers
- database services
Payment processors
Payments for travel bookings are typically handled by the operator's payment processor, such as Stripe or similar providers. datakyte does not typically act as the merchant of record.
Reservation systems and travel providers
If a booking occurs through a KLNK link, relevant information may be shared with:
- the travel operator
- their reservation system
- their booking management platform
Legal and regulatory authorities
We may disclose information if required by law or to protect the rights and safety of datakyte, our users, or the public.
6. International Data Transfers
Personal data may be processed in countries outside the European Economic Area.
Where this occurs, we implement appropriate safeguards including:
- standard contractual clauses
- secure data handling procedures
7. Data Retention
We retain personal data only for as long as necessary to:
- provide our services
- comply with legal obligations
- resolve disputes
- enforce agreements
8. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
- encryption
- access controls
- secure infrastructure
- monitoring for unauthorised access
However, no system can guarantee absolute security.
9. Your Rights
Under GDPR you have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data
- restrict or object to processing
- request data portability
Requests may be sent to: privacy@datakyte.com
10. Third-Party Websites
KLNK links and platform integrations may connect users to third-party websites operated by travel providers or partners. datakyte is not responsible for the privacy practices of those third parties.
11. Children's Privacy
The datakyte platform is not intended for children under the age of 16.
We do not knowingly collect personal data from minors without parental consent.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our services or legal requirements.
Updated versions will be published on our website.
13. Contact
For questions regarding this Privacy Policy or our data practices please contact: privacy@datakyte.com